Amul to Launch Fresh Milk in the United States, Targeting Asian Population

Indian dairy giant Amul is set to introduce its fresh milk range in the international market, marking an important milestone for the brand and catering to the Indian and Asian diaspora in the United States. 

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, aims to make its fresh milk available in the US within a week and offer four variants to consumers.

Strategic Expansion Initiative:

The initiative to launch fresh Amul milk in the United States underscores GCMMF’s strategic expansion plans and its commitment to meeting the needs of Indian and Asian communities abroad. 

This marks Amul’s first sale of fresh milk outside of India, signaling a bold move into international markets.

Partnership with Michigan Milk Producers Association:

GCMMF has partnered with the Michigan Milk Producers Association (MMPA), a venerable dairy cooperative with over a century of experience, to facilitate the launch of fresh milk in the US market. 

While MMPA will handle milk collection and processing, GCMMF will oversee the marketing and branding efforts for Amul’s fresh milk range.

Product Offerings and Market Expansion:

The initial rollout will include popular Amul variants such as Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim-n-Trim, catering to key metropolitan areas such as New York, New Jersey, Chicago, Washington, Dallas, and Texas. 

GCMMF plans to expand its product portfolio in the US market over time, introducing additional fresh milk products like paneer, curd, and buttermilk to meet consumer demand.

Global Reach and Export Excellence:

GCMMF’s foray into the US market adds to its extensive global footprint, with Amul products already exported to over 50 countries worldwide. 

The expansion initiative reflects GCMMF’s ambition to further penetrate international markets and strengthen its position as a top player in the global dairy industry.