Meghan, Duchess of Sussex, launches new brand: American Riviera Orchard

The Duchess of Sussex has launched what appears to be a new lifestyle brand, American Riviera Orchard.

Meghan, Duchess of Sussex, surprised fans on Thursday with the unveiling of her new brand, American Riviera Orchard. The announcement was made through a newly created Instagram account and website, offering few details about the venture.

Background:

Upon her engagement to Prince Harry, Meghan closed her former lifestyle brand, The Tig. Since stepping back from official royal duties, she has ventured into various media projects, often targeting female audiences.

Limited Details:

Details about the new brand are scarce. The American Riviera Orchard Instagram account features a brief, grainy video showcasing various scenes, including Meghan arranging flowers, cooking in a kitchen, and a woman in a ballgown. 

The website displays the brand logo and invites visitors to sign up for a waiting list.

By Meghan, The Duchess of Sussex:

The Instagram bio identifies the brand as “by Meghan, The Duchess of Sussex,” established in 2024. Despite the brand’s unveiling, Meghan’s official Instagram account remains unchanged.

Trademark Application:

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Reports indicate a pending trademark application for “American Riviera Orchard,” suggesting plans to offer home goods and preserved foods such as jellies. The application also hints at the possibility of releasing cookbooks.

Increasing Visibility:

Meghan, who resides in California with Prince Harry and their children, has been more visible in the US media recently. 

She addressed social media bullying at the SXSW festival and recently saw a defamation lawsuit filed by her half-sister dismissed by a US judge.

As anticipation grows, fans eagerly await further details about Meghan’s latest venture, intrigued by the potential offerings of American Riviera Orchard.