Skrewball Whiskey partners with Joey Fatone for exclusive Kentucky Derby Hat

Skrewball Whiskey, the authentic peanut butter whiskey, has revealed a collaboration with Joey Fatone, the multitalented entertainer, and member of NSYNC, to “Skrew the Usual” when it comes to marking the forthcoming horse racing season and the sport’s big race in Kentucky this May.

Celebrating Race Day Fashion

As Joey Fatone gears up for his 22nd year attending the Kentucky Derby, the spotlight shines on his iconic race day fashion. This year, Fatone collaborates with Skrewball Whiskey to create a special hat designed specifically for the occasion.

A Dynamic Partnership

Skrewball Whiskey co-founder, Steven Yeng, expresses excitement about the collaboration, recognizing horse racing as a quintessential part of the summer season. 

Partnering with the multifaceted talent of Joey Fatone allows Skrewball to engage with consumers in fresh and exciting ways, bringing their shared passion for innovation to life.

The Story Behind Skrewball Whiskey

Founded by Steven Yeng and his wife Brittany, Skrewball Whiskey has a unique origin story rooted in creativity and entrepreneurship. Steven, a Cambodian refugee, discovered his love for peanut butter upon arriving in the United States. 

Harnessing this passion, he created a popular peanut butter-infused drink at his bar in San Diego. Inspired by its success, Brittany, a former chemist turned lawyer, utilized her expertise to develop a shelf-stable peanut butter whiskey, disrupting the traditional whiskey market.

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Innovative Design and Functionality

At the core of the collaboration is Fatone’s race-inspired hat, featuring strategically placed holders crafted to carry miniature 50ml bottles of Skrewball Whiskey. This exclusive accessory caters to race day enthusiasts who desire to enjoy their favorite whiskey conveniently. 

Fatone will showcase this accessory at select events in Louisville, complementing his weekend outfits with coordinated colors and bringing Skrewball Whiskey’s spirit to the festivities with his trademark charm and energy.

Pushing Boundaries and Creating Memories

Skrewball Whiskey continues to “skrew the usual” by pushing boundaries and challenging conventions in the whiskey industry. 

Through this partnership with Joey Fatone, the brand not only celebrates race day fashion but also creates unforgettable moments and experiences for enthusiasts and consumers alike.