Tesla Slashes Full Self-Driving Price Amidst Automation Ambitions

Tesla announced a significant reduction in the price of its Full Self-Driving (FSD) driver assistant software in the United States, dropping it from $12,000 to $8,000. This move reflects CEO Elon Musk’s continued emphasis on advancing self-driving technology within the company.

Elon Musk’s Strategic Focus:

Elon Musk is doubling down on self-driving technology, viewing it as a potential cash cow for Tesla. Despite facing challenges in achieving full self-driving capability, Musk remains committed to pushing the boundaries of automation within the automotive industry.

Musk’s vision includes the introduction of Tesla’s robotaxis, which is slated to be unveiled on August 8. This strategic shift away from a mass-market car underscores Tesla’s prioritization of autonomous driving technologies.

Pricing Options for FSD Feature:

According to the Tesla website, customers can purchase the FSD feature for $8,000 upfront or subscribe to it for $99 per month. 

The reduced subscription price, previously at $199 per month, aims to make the technology more accessible to consumers.

Global Price Adjustments:

In addition to FSD price adjustments, Tesla has been implementing price cuts across its auto lineup in major markets, including the United States and China. 

These reductions align with Tesla’s efforts to remain competitive amidst a challenging sales environment and increasing competition in the electric vehicle market.