Wanglaoji Expands Its Presence in Southeast Asia

On March 30, in Bangkok, Thailand, Guangzhou Pharmaceutical Holdings Limited (GPHL) held a significant ceremony to mark the signing of the Wanglaoji Herbal Tea Museum project and the launch of the Wanglaoji international brand identity. 

This event signifies Wanglaoji’s commitment to furthering its international presence, focusing on Thailand and expanding into Southeast Asia. The primary objective is to promote the internationalization of Wanglaoji herbal tea.

Embracing Health and Wellness Trends:

With increasing consumer interest in health and nutrition, natural plant-based beverages have garnered significant attention. As the world’s leading natural plant drink brand, Wanglaoji has introduced the international brand identity WALOVI to accelerate its global expansion efforts. 

The company plans to establish 56 herbal tea museums worldwide to share Eastern health philosophies and Chinese cultural heritage with a global audience. The signing of the Wanglaoji (Bangkok) Herbal Tea Museum project aligns with this vision, representing one of the 56 global herbal tea museum initiatives.

Global Reach and Market Success:

Wanglaoji has penetrated markets in over 150 countries and regions, achieving notable results in Southeast Asia, North America, Australia, and Europe. 

The Southeast Asian market holds strategic importance for Wanglaoji, with products distributed across Thailand, Singapore, Indonesia, Cambodia, Vietnam, and other countries. 

The company has attained comprehensive market coverage in select Southeast Asian markets and anticipates continued growth, particularly in Thailand, which is recognized for its exceptional performance.

Diversification and Expansion:

Furthermore, Wanglaoji aims to introduce a wider range of health drinks, including products from Ciningji and Lixiaoji, to cater to diverse consumer preferences in the Southeast Asian market. 

The company’s commitment to providing innovative and nutritious beverages reinforces its position as a leader in the industry.

Future Outlook:

Li Chuyuan, Party Secretary and Chairman of Guangzhou Pharmaceutical Holdings Limited (GPHL) expressed confidence in Wanglaoji’s prospects in Thailand and Southeast Asia, emphasizing the company’s dedication to sharing Eastern health philosophies with global consumers. 

With the rollout of international brand identities and the establishment of overseas herbal tea museums, Wanglaoji anticipates significant strides in the international market, aiming to become a premier global beverage brand.