Apple Considers Integrating Google’s Gemini AI Engine into iPhone

Bloomberg News, citing sources familiar with the matter, reports that Apple is in discussions with Google to incorporate Google’s Gemini artificial intelligence (AI) engine into the iPhone. Additionally, Apple has explored potential collaborations with OpenAI, backed by Microsoft, for similar purposes.

AI Capabilities in iPhone iOS 18:

As part of its upcoming iPhone iOS 18, Apple is developing new AI capabilities based on its proprietary AI models. However, Apple seeks a partner to provide the necessary technology for generative AI features such as image creation and essay writing from simple prompts.

The terms and branding of a potential AI agreement between Apple and Google and the method of implementation have yet to be finalized. Bloomberg suggests any announcement regarding this partnership is unlikely before Apple’s annual Worldwide Developers Conference in June.

Response from Companies:

At the time of reporting, Apple, Google, and OpenAI had not responded to Reuters’ requests for comments. However, it’s notable that Apple CEO Tim Cook previously mentioned plans to reveal more about the company’s use of generative AI later in the year, emphasizing significant investments in this field.

Regulatory Scrutiny and Prior Collaborations:

Apple’s potential collaboration with Google comes amid regulatory scrutiny over Google’s agreements, including its deal with Apple to make Google the default search engine on Safari. This scrutiny centers on allegations of anti-competitive practices.

Google has also recently partnered with Samsung to incorporate generative AI technology into the Galaxy S24 series of smartphones, highlighting the growing importance of AI integration in mobile devices.