Apple’s potential thinner iPhone version: higher price, September 2025 launch expected

Apple is developing a narrower version of the iPhone that will probably be launched by 2025. The information was reported on Friday, quoting three knowledgeable individuals about the project.

Pricing and Launch Timeline

A report indicates that Apple is planning to release a potentially thinner version of the iPhone, which is likely to be priced higher than the current iPhone Pro Max. This new model is expected to be launched alongside the iPhone 17 in September 2025.

Design and Specifications

Apple, based in Cupertino, California, is currently testing various designs for the new device, code-named D23. The upcoming model is anticipated to feature Apple’s latest-generation processor, which will likely be called the A19. 

This indicates a significant leap in performance and efficiency, aligning with Apple’s tradition of incremental innovation.

Company Response

Apple has not yet responded to a request for comment from Reuters regarding these developments. This is typical as the company often keeps forthcoming product details under wraps until official announcements.

Strategic Revamp

The anticipated redesign highlights Apple’s strategy to revitalize its flagship product, the iPhone. This move is seen as critical as the company faces stiff competition from other major smartphone manufacturers, particularly Honor and Huawei in China, and Samsung Electronics on a global scale.

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Market Competition

In the first quarter of 2024, Samsung led the global smartphone market with a 20.8% share, followed by Apple’s 17.3%, according to data from the International Data Corporation (IDC). The ongoing competition underscores the need for Apple to innovate continuously to maintain and potentially expand its market share.

Conclusion

As Apple prepares to launch the new, thinner iPhone version, expected to debut with the iPhone 17 in 2025, the company aims to enhance its competitive edge in the global smartphone market. 

This forthcoming model, with its advanced A19 processor and sleeker design, represents Apple’s effort to refresh its most popular product amid intense industry rivalry.