Meta Tests Unskippable Ads on Instagram: Inspired by YouTube
53 views
According to a report by Business Insider, Meta, Instagram’s parent company, is exploring the implementation of unskippable ads on the popular social media platform.
This move mimics YouTube’s strategy, where non-paying users must watch ads before accessing video content. The feature is presently being tested with a select group of users.
Testing Unskippable Ads:
Meta has confirmed the testing of this new ad format, stating, “We’re always testing formats that can drive value for advertisers.” The spokesperson mentioned that updates would be provided if the test results in any formal product changes.
Some users see the unskippable ads feature based on posts on social media platforms like X and Reddit. While still in the testing phase, this feature could become a permanent addition to Instagram.
Background on Instagram’s Experiments:
Instagram has a history of experimenting with new features to enhance user engagement and stay competitive. Notable introductions include:
- Reels: Short-form videos similar to TikTok.
- Threads: A platform aimed at competing with X (formerly Twitter).
The current test of unskippable ads represents another effort to innovate and potentially increase revenue through advertising.
User Experience and Reactions:
Users who have encountered the new unskippable ads have shared their experiences on social media. They report seeing a small counter at the bottom of their screen labeled “ad break.”
A text box on the Instagram app explains the feature, stating, “Sometimes you may need to view an ad before you can keep browsing,” according to a screenshot captured by Morning Brew.
Potential Benefits:
If implemented, this feature could enhance Instagram’s advertising revenue. Instagram has already shown impressive engagement growth, with a 9% increase in 2023, surpassing TikTok’s 8%, as noted in another Business Insider report. Adding unskippable ads could further leverage this growth by giving advertisers a more captive audience.
Share This
Tony Boyce is a seasoned journalist and editor at Sharks Magazine, where his expertise in business and startups journalism shines through his compelling storytelling and in-depth analysis. With 12 years of experience navigating the intricate world of entrepreneurship and business news, Tony has become a trusted voice for readers seeking insights into the latest trends, strategies, and success stories.
Related
BUSINESS
WORLD
