Apple introduces new iPad Pro with AI-focused chip
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On Tuesday, Apple unveiled its latest iPad Pro, featuring a new chip designed for artificial intelligence computing, signaling the tech giant’s intention to compete more aggressively in the AI space.
Strategic Move to Accelerate AI Software Development
Apple‘s decision to debut its latest chip in a tablet, rather than its Mac laptops, is a departure from its usual strategy. Analysts interpret this move as an attempt to provide app developers with early access to AI-related software development tools, ahead of the company’s annual software developer conference next month.
Market Response and Investor Sentiment
Despite the product announcements, Apple’s stock experienced minimal movement, reflecting investor caution amidst the company’s challenges in the smartphone market and the anticipation of its AI strategy.
Enhanced Features and Pricing
The new iPad Pro, positioned as Apple’s highest-priced model, boasts upgraded displays and starts at $1,000 for the 11-inch model and $1,300 for the 13-inch model. The device is powered by the M4 chip, featuring an expanded “neural engine” optimized for AI computing tasks like text and image generation.
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Competitive Landscape in AI Processing
Apple’s emphasis on the neural engine within its chips puts it in direct competition with rivals such as Intel and Qualcomm, who offer their own AI-focused technologies, referred to as neural processing units (NPUs), for personal computers.
Timely Innovation and Performance
During the presentation, Tim Millet, Apple’s vice president of platform architecture, highlighted the superior performance of the M4 chip and neural engine, positioning it as the most powerful AI processing unit available in AI PCs today.
Expansion of Product Line
In addition to the iPad Pro, Apple introduced new models of its mid-priced iPad Air, featuring the M2 chip previously introduced in Apple’s MacBooks in 2022. The iPad Air now offers a larger 13-inch screen size priced at $800, alongside the existing 11-inch model priced at $600.
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Tony Boyce is a seasoned journalist and editor at Sharks Magazine, where his expertise in business and startups journalism shines through his compelling storytelling and in-depth analysis. With 12 years of experience navigating the intricate world of entrepreneurship and business news, Tony has become a trusted voice for readers seeking insights into the latest trends, strategies, and success stories.
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