Analysis Reveals Fastest- and Slowest-Selling New Car Brands

In the dynamic landscape of the Car market, sales figures serve as crucial barometers of a brand’s performance. 

However, delving deeper into metrics like the time it takes to move inventory unveils insights into consumer preferences and market trends. 

iSeeCars’ recent report provides valuable insights into the fastest- and slowest-selling new car brands of 2024, shedding light on factors influencing buyer behavior.

Slowest-Selling New Car Brands: Identifying Trends and Challenges:

Leading the pack among slow-selling brands is Lincoln, with an average of 82.6 days to sell inventory. Following closely are Infiniti (79.8 days) and Buick (79 days). 

The list further reveals notable names like Audi, Ram, and Ford, reflecting challenges in resonating with buyers and potentially signaling a slowdown in truck sales, a significant segment for these brands.

Fastest-Selling New Car Brands: Insights into Success Factors:

In contrast, brands like Toyota, Alfa Romeo, and Cadillac emerge as the fastest-selling, showcasing an alignment with consumer preferences for value and compelling products. 

iSeeCars’ executive analyst Karl Brauer highlights the significance of resonating with buyers’ desires and suggests that slower-selling brands might grapple with pricing and perceived value issues.

Analysis of Hybrid and EV Sales: Price, Value, and Consumer Preferences:

Examining the electric and hybrid segment, the report uncovers interesting trends. Hybrids outpace EVs in terms of sales velocity, with new hybrids taking an average of 49.5 days to sell compared to 70.6 days for EVs. 

This discrepancy underscores the influence of pricing and value propositions, with hybrids often perceived as more affordable alternatives. Moreover, concerns regarding charging infrastructure and range might also deter buyers from embracing electric vehicles fully.